Print Design & Publishing
As well as provide you with the technical software skills you’ll need to survive in the print design industry, this course is geared towards giving you a thorough, overall understanding of graphic design and visual aesthetics.
Not only will you learn how to efficiently create awesome logos, brochures, book covers, adverts magazine layouts and more, but you’ll also learn how to work with the fundamental design principals and elements that permeate every creative profession.
What to Expect from your studies
The year is packed with theoretical & practical training that includes:
- Scamping techniques
- History of Desktop Publishing & Typography
- Conceptualisation Techniques
- Raster Image Editing & Manipulation
- Layout Design Principles & Techniques
- Brochure & Editorial Design
- Vector Illustration Principles & Techniques
- Corporate Identity Design & Cross Media Publishing
- Designing for Tablets & Mobile Devices
- Printed Portfolio Book Project
You will learn how to use the following Software Applications:
- Adobe® Photoshop®
- Adobe® InDesign®
- Adobe® InDesign® Digital Publishing Suite
- Adobe® Illustrator®
- Adobe® Acrobat®
You will be able to do the following on completion of the course:
- Scamp creative ideas on paper using various mediums such as pencil, ink.
- Render drawings with increased speed & proficiency.
- Create professional-looking storyboards to express your conceptual ideas.
- Apply colour confidently in a designs and layouts.
- Apply the essentials of typography
- Apply the principles and elements of design to your creative work
- Hand-draw simple, original illustrations for your projects
- Produce a variety of printed media, including brochures, editorials, product packaging, wine labels and posters
- Produce interactive PDF presentations, cross media campaigns, online banners and flash micro-sites, including a mini digital Flash portfolio for online display.
Note: Friends of Design reserves the right to alter the topics and modules of any advertised courses to meet or maintain industry standards. Friends of Design is provisionally registered as a private higher education institution in terms of section 54(3) of the Higher Education Act, 1997 (Act No 101 of 1997), and Regulation 16(4)(b) of the Regulations for the Registration of Private Higher Education Institutions, 2002, to offer the Higher Certificate in Print and Publishing course, until 31 December 2018.
Introduction to DTP and Workflows
Mac Orientation, History of Desktop Publishing, Graphic Design, Mood Boards and Work Flow, Acrobat & Scanning.
Design Basics: A Detailed look at design principles and elements found in design
Hand Rendering and Type Appreciation
Theory on the Art of Typography, make an image with words, and design your own font and poster advert.
Vector Illustration Principles & Techniques (Adobe Illustrator)
Comprehensive exploration of the vector graphics environment and the many applications of this. Students learn efficient ways to design basic design print elements such as logos, packaging, labelling and even intricate vector based drawings.
Raster Image Editing (Adobe Photoshop)
Photoshop shows you how to perform many different raster image processing techniques, essential skills and outputting to various formats. Single page layouts including animal hybrids, and movie posters.
Layout Design Principles & Techniques (Adobe InDesign)
InDesign covers the basic to intermediate skills needed for typographic layout. InDesign is for documents that span more than one page, books, magazines, newsletters. Students will learn to create many types, from single page advertisements and flyers, to complex multi-page colour publications.
Adobe InDesign for Electronic Publishing
Creating Interactive PDF’s, Theory on layouts for Screen Reading, understanding the perimeters of mobile devices
and screen usage. Adobe’s DPS suite to design an editorial/magazine for iPad.
Theory module, Industry speaker and prjoect
Finishing Art & Cross Media
Preparing digital files for print using advanced techniques, including the technical preparation of spot colours, folds, varnishes and dye cuts.
Students learn how to create a print campaign, combining and collaborating all their knowledge from previous applications to produce a series of designs that promote the campaign.
Final Book Portfolio
In the final A3 Book Portfolio students will be showcasing all the work created during the course of the year. The layout of the final book and presentation of work will be used to showcase their work as print & layout designers.
You must be 18 years of age or older, you must have obtained a Matric Certificate and you must be fluent in spoken and written English. Previous Art or Design training at a school level is an advantage.
Why should I study at Friends of Design?
Friends of Design's courses are like no other – they are highly focused on practical training on the software with projects for each and every module. This ensures that the graduate is ready to go straight from college into the workplace, unlike many graduates who struggle to integrate themselves into industry post studies. Friends of Design also specifically employs trainers who freelance in the industry, which ensure up to date technologies and methods are integrated into the courses.
How many Full Time Courses do you offer?
We offer 3 “stand alone” courses which can be taken one at a time, or if you wish, two or even all three.
One Year Higher Certificate in Print Design & Publishing
One Year Higher Certificate in Web Publishing and Interactive Media
One Year Higher Certificate in Game Graphics and Multimedia Entertainment
Can we stagger the courses over a number of years?
Yes! If you wish to do one course and then take a gap year or two, and come back to do another course, that is completely permissible.
What is the 2 Year Digital Design Course?
The 2 Year Digital Design Course is comprised of the One Year Higher Certificate in Print Design & Publishing Course, and the One Year Higher Certificate in Web Publishing and Interactive Media Course.
What are the prerequisites for the courses?
You need to be: 18yrs or older and have a Matric or Equivalent
What if I can't draw?
That doesn't matter - we specialise in Digital Design, so much of the work is done on computers, although scamping (rough drawings) is needed to conceptualise your ideas.
Who are your trainers?
All trainers are freelancers in their industries, so bring this unbeatable experience into the classroom straight from the workplace. They are passionate about what they do and always ready to help.
What are your students like?
They are a mixed bag – some have just finished school, whilst others have a degree in Visual Communications and wish to round up their technical skills. Some are just 18, and some are moms of two. What they all have in common is a passion and love of Design!
Do you provide accommodation?
Friends of Design doesn't provide accommodation, but we do have two great and close by student residences:
What do you get at the end of your studies?
At the end of each course, you receive a Higher Certificate, NQF Level 5 registered with the Department of Education. The aim of the year is to create a Portfolio (body of work) which is essentially your CV in the Creative Industry. The student is therefore reminded always that each piece of work done goes into their final Portfolio and is reminded to give their very best at all times.
Are there exams?
There are no exams for any of our Courses at Friends of Design. Each Module is assessed by the Projects that accompany it and a rationale must be provided for each project. Occasionally you will receive a multiple choice test, but here at the Academy we throw our focus behind developing professionals who are adept at working with the software and ensure that all graduates are well equipped to handle the practical demands of the workplace.
How are we assessed?
Each project is marked on its technical, conceptual and visual aspects. Scamps (preparation & conceptual work) and Presentation Techniques are also given special attention. Each student receives a mark and comments for their projects as well as two reports for each Semester. External Moderators come in at the end of every year to ensure the marking process is fair and correct.
How long are classes?
Classes run from 08.30 – 12.30, Monday to Friday. Students are welcomed to stay after class to work on projects until 17.00 Mon – Fri.
How big are your classes?
We take up to 30 students maximum per class, so big enough to not stand out and small enough to receive personal attention.
Do you provide machines & software?
Yes. All students have a work station (Apple Mac) for the year with the latest software loaded. Students also receive a 1 year Adobe Master Collection Licence built into their fees upon enrolment.
What are the payment options?
There are 3 :
- Payment in full in which you receive a 5% discount, or a FREE iPad Mini
- Payment in two installments in which you receive a 2% discount
- 11 Monthly Payments, visa Debit Order
The Print and Publishing programme is a full time, One Year Certificate programme which requires you to be an active member of classroom activities. In order to determine if you are ready for the work set out, we have a few questions to ask you. Please provide answers to all the questions and submit the portfolio (PDF or Printed A4) with the documents requested in the enrolment application form.
- You must be 18yrs or older – please submit a certified copy of your ID
- You must have Matric or a Grade 12 pass- please also include any other qualifications as well
Question 1 – Motivation
In an essay or a video, tell us about who you are.
For example: Tell us about your achievements and where you see yourself in 5 years. Provide details on what inspires and motivates you. Why do you want to attend Friends of Design? What has been an influencing factor on your life and what role within the Digital Design fields you are most interested in. What you believe would be the next best step for you once completing your Higher Certificate.
Attach a creative photo of yourself that shows your personality.
Question 2 – Creative Application
- 2.1. Creative self portrait
Create an image of yourself, showing your head and shoulders. You may use any medium of your choice, such as pen and ink, paint, collage, chalk, sand drawings, photography or selfies. Get creative and show your personality!
- 2.2. Create an abstract artwork
Choose a product you are familiar with at your local supermarket (Omo, Marmite, etc) and using the shapes, images, logo, illustrations, colours, etc found on the packaging, create an abstract artwork. You may use any medium of your choice (eg. markers, pencils, collage etc).
- 2.3. Advert analysis
Select an advert from any magazine and tell us if the advert is successful and why? Comment on the following to support your argument:Use of photographs and illustration, size of elements, and the use of the language in the headline, text and payoff line at the end. Is the advert appropriate for the target market? How and why?
Question 3: Digital Design
- 3.1 What is your understanding of Digital Design?
- 3.2 What bloggers or websites do you frequently visit, this does not include Facebook/Social Media sites.
- 3.3 Name any 2 Artists / Digital / Graphic Designers / Illustrators / Photographers that have influenced or inspired you and state why.
- 3.4 Name and identify a design trend (in any genre) you have noticed in South Africa.
Attached 3 to 5 pieces of your original artwork. These can be drawings/ paintings / photography / Illustrations etc. Yes, Instagram counts. Anything creative you have made yourself.
Please send all the above to Kerry Hugill firstname.lastname@example.org in a zipped file by no later than Friday 2nd December 2016.
The Distinguished Talent Scholarship
Friends of Design is committed to nurturing your potential. If you have the potential to shine as a visual communicator, the “Distinguished Talent Scholarship” programme is for you. We offer one scholarship per year to a talented individual.
One scholarship per year & per course is awarded to the candidate who most impresses us with their creative work and shows drive and initiative to make full use of their potential. If you are a creative, talented, imaginative, and colour, imagery and typography are all music to your ears, then be sure to submit your application today, and stand the chance to win the financial aid you need to afford an education in this field. With such immense talent to nurture, the last thing you need to worry about is funding!
What to Submit
Please go to the submission requirements tab for more details.
NOTE: Application deadline is 25th November 2016.
Note: The Scholarship covers your monthly tuition fee only and excludes additional costs for materials required for drawing modules, presentations and printing.
We had great study projects that were very similar to actual work projects, so that was amazing.
I had a blast at FOD and it broadened my skill range to such an extent that I can do more in my job than expected.
My experience was very favourable. I found the college head to be very accomodating and understanding, the lecturers always very friendly.
Friends of Design opened me up to the digital world and that helped me choose what I wanted to do with my career.
I have learned WAY more in the year with FOD than other juniors who studied for an entire 3 years at a well known institutions.
Now I feel very confident with my software skills. It definitely prepared me for the working environment!